This year Apple will release 20% less of new smartphones

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This year Apple will release 20% less of new smartphones
June 07
09:00 2018

Technologists around the world are waiting for the traditional September presentation of the American corporation Apple. It is believed that the representatives of the corporation will show the world three new models of the popular iPhone smartphone. Nikkei Asian Review – Japan’s largest media corporation- has reported that Apple’s value of orders for assembly of new devices is 20% lower than last year.

Earlier, the same publishing house reported that in early autumn, the US Corporation would introduce three new models of  iPhone. Some technical details have become known. So, two of the three models will be equipped with expensive organic light-emitting diode (OLED) displays. So far, only one model of Apple smartphones – iPhone X-can boast such a screen. The remaining model will be equipped with a more budget option of the screen – LCD-display (currently used in the iPhone 8). A Taiwanese company Foxconn has got orders for the assembly of all smartphones that have an OLED display with a diagonal of 5.8 inches. What is more, it will be engaged in device assembling of the larger part of the model with an OLED display that has a diagonal of 6.5 inches. About a third of smartphones with an LCD display also will be assembled by Foxconn. The companies Pegatron and Wistron will be among those who are in charge of the assembly of new smartphones.

In 2017, the volume of orders for the assembly of the iPhone 8, iPhone 8 Plus and iPhone X, placed by Apple before the official presentation of the devices, was aimed at the release of about 100 million new devices. It has become known about the pre-order of 80 million units of the devices that haven’t been presented yet.

In October-December last year, the company sold 77.31 million iPhones. This is 1% less than last year’s figures.

The total global delivery of smartphones for the entire 2017 has decreased by 0.3%. This is the first industry drop at the market.


The material was prepared with the participation of Katya Gordon,
a leading analyst of the brokerage company CT Trade

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